Last updated: 1 November 2025
1. Who we are and how to contact us
This website and its associated materials, products, and services (the “Services”) are owned and maintained by Forward Business Solutions Ltd, a private limited company registered in England & Wales with Company No. 16359150 (“Forward Business Solutions”, “Company”, “we”, “us”, “our”).
The Company, which has as its registered office 2 South Pasture, South Kelsey, LN7 6RF, United Kingdom, is the controller of your personal data as described and set out below regarding the Services defined and described within the Terms & Conditions, which incorporates the Privacy Policy by reference. You may contact us at [email protected] with respect to this document.
2. What this policy and notice covers
This Privacy Policy explains:
• What data we collect and why
• Our lawful bases for processing
• How we share information with trusted third parties
• How long we retain data
• Your rights and how to exercise them
• Links to each third party service’s own legal terms
We process data in accordance with the UK General Data Protection Regulation (“UK GDPR”) and the Data Protection Act 2018 (“DPA 2018”).
3. Data we collect
4. Why we use your data and lawful bases
5. Specific third party services we use
Each provider is bound by a written data-processing agreement and, where applicable, Standard Contractual Clauses / UK IDTA for international transfers.
Publication channels (independent controllers). We may publish success stories on our website, emails, and our social media accounts. These platforms act as independent controllers under their own terms and privacy notices. We recommend you review those notices before interacting on those platforms.
6. International transfers
Transfers occur under UK adequacy regulations or Standard Contractual Clauses plus the UK IDTA. Copies of these safeguards are available on request.
7. Data Retention
We delete or anonymise data once the retention period expires or the purpose is fulfilled.
8. Marketing and cookies
We will send you marketing emails or SMS messages only if you opt in, or under the “soft opt-in” exemption where legally permitted. You can unsubscribe at any time using the link in our messages. We maintain a suppression list to ensure opt-outs are respected.
Joint venture or partner marketing will occur only if you explicitly opt in to share your details with a named partner.
We use cookies and similar technologies on our website, VSL, and booking pages for functionality, analytics, and advertising (for example, Meta pixels and Google Analytics tracking). Non-essential cookies (such as analytics or advertising cookies) are disabled until you give consent.
On your first visit, a cookie banner allows you to choose your preferences. You can update or withdraw consent at any time through the “Manage cookies” link on our site or via your browser settings.
9. Your rights
You may:
• Access your data through filing a request (“Subject Access Request”)
• Correct inaccuracies
• Request deletion (“Right To Be Forgotten”)
• Restrict or object to processing
• Data portability (where applicable)
• Withdraw consent for marketing or cookies
To exercise any right, email [email protected].
10. Security
We apply proportionate technical and organisational safeguards - encryption at rest where supported, access control, device security, staff confidentiality agreements, and ongoing vendor assessments. No online system is 100% secure; users share information at their own risk.
11. Children
Our Services are intended for adults (18+). We do not knowingly collect data from children.
12. Changes
We may update this Privacy Policy to reflect legal or operational changes from time to time. The new version and date will appear on this page. Material changes will be notified by email or on-platform announcement.
13. Contact and complaints
For questions, requests, or to exercise your data rights, contact us at [email protected]
Postal address:
Forward Business Solutions Ltd
2 South Pasture, South Kelsey
LN7 6RF, United Kingdom
If you are not satisfied with our response, you may raise a complaint with the UK Information Commissioner’s Office (ICO) at www.ico.org.uk.
© Copyright Forward Business Solutions Ltd. All rights reserved.